Hi bort--great question, and sorry if the Kickstarter update is not completely clear.
If we get to $11,500 and I do decide to introduce new reward levels for pre-ordering Bobby Bumps (I may decide against it), there's a very good indication that many pre-existing backers (say, 100 people or however many of them) will raise their pledges at that time and all those extra funds will pretty much guarantee that we hit $14k. It's definitely a risk, though...but by that point, there will be enough funds to do a good amount of production on the collection. It will just take a bit longer, since I would have to put in more of my own money (which there is not much of!). Backers' money would not be lost, but the Bobby set would come out later than originally planned. I'll be sure to address this a bit more thoroughly if and when we get to the point of introducing new reward levels.
A couple high-ranking friends in the social media world have promised to plug it as we get closer to the end so I have high hopes that we will reach that stretch goal.